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by Andreas Beil

ISELED Alliance is Continuously Growing

Italian based OLSA Group joined the alliance as the latest member to drive the market penetration of the “digital LED”

Munich, 26 September 2018 – As a further international lighting supplier, the Italian based OLSA Group has entered the open ISELED Alliance formed to develop and market this innovative in-vehicle LED lighting concept – the "digital LED". OLSA joined alongside existing members Inova Semiconductors, Dominant Opto Technologies, Lucie Labs, NXP, TE Connectivity, Pforzheim University and Valeo. 

The ISELED Alliance is committed to create an ecosystem, a complete solution around the ISELED concept including hard- but also corresponding software. The core product is a smart LED driver from Inova Semiconductors integrated together with three RGB LEDs into a tiny package from Dominant Opto. This innovative approach reduces costs, simplifies control, and expands the functionality of LED lighting in the automobile significantly.

The next generation of in-car lighting will feature hundreds of LEDs typically in form of flexible light stripes each comprising of up to 30 LEDs and more. Each “Digital LED” on the stripe consists of one red, green and blue LED with the ISELED controller integrated in the same package. The “Digital LEDs” which can be daisy-chained up to a number of 4.079 via a differential 2-wire bus with 2 Mbps will be controlled by one single external controller like the S32K microcontroller series of NXP. This effectively will replace the present cumbersome and costly work-around utilizing multiple microcontrollers and a relatively slow LIN bus. Despite the low data rate of the ISELED bus light effects at true video speed nevertheless are possible. With the application software of Alliance member Lucie Labs fascinating lighting effects may be created and simply controlled by an App on the smartphone.

“OLSA is proud to join the ISELED alliance to actively contribute to one of the most innovative fields of ambient lighting,” highlights OLSA’s CEO Stefano Cassis. “As a worldwide player in automotive lighting we have always focused on innovation and tech evolution. Today, also thanks to the acquisition by Magna International, we have more and more capacity and capability to support our customers in driving lighting into a bright future”.

„The OLSA entry is further underlining the acceptance of ISELED as a highly innovative technology and all its already existing ecosystem around,” stated Robert Kraus, CEO at Inova Semiconductors and a founding partner of the Alliance. “We will announce additional new members – major players like OLSA - to the Alliance very soon, further strengthening this unique technology concept and enabling new and exciting LED lighting features in the next generation of cars. “

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About the ISELED Alliance

The ISELED Alliance is an open alliance with the objective to provide an ecosystem - a complete system solution for automotive lighting – around the ISELED technology. The Alliance has been announced together with ISELED on November 8th, 2016 at the “electronica” fair in Munich. First products are available including a complete demo kit. More information: www.iseled.com

About OLSA

OLSA is an international supplier founded in 1947 in Italy, designing and producing lighting products for the automotive industry. The company is based in Rivoli (Italy) and present in 7 countries. OLSA is supplying leading car makers in Europe, North and South America, Asia and is committed to develop competitive products on a high technology and quality level. OLSA is also supplying automotive spare parts to the aftermarket through its sister company OLSA Parts SrL.
Magna has signed a deal to acquire OLSA S.p.A. Pending regulatory approval and other standard closing conditions, the deal is expected to be finalized before the end of 2018. More information: www.olsagroup.com

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